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Kovra

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September revenue drivers

Started today at 09:12 · 2 messages

  1. Today, 09:12

  2. Why did revenue jump in September, and which channels drove it?

    MO

  3. Kovra AIBalanced v2 · 4.2s

    September revenue reached $51.6k, up 30.3% on September last year ($39.6k) and 11.2% on August. Organic search did most of the work, and the launch of the yearly plan lifted average order value.

    • Organic search brought in $21.7k (42%), helped by the new pricing page ranking for “admin dashboard”.
    • Paid ads held steady at $10.8k while spend fell 9%, so cost per order dropped.
    • Yearly plans pushed average order value to $50.91, up 9.7% on last month.

    Revenue by channel

    Jun – Sep 2026 · USD thousands

    OrganicPaid adsSocialOther
    ChannelSep revenuevs AugShare
    Organic search$21.7k14.8%
    42%
    Paid ads$10.8k0.9%
    21%
    Social$8.8k15.8%
    17%
    Referral and email$10.3k14.4%
    20%
    Total$51.6k11.2%100%
    Sources Orders · 9,486AnalyticsInvoices
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