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Kovra

SaaS

New plan
MRR up 6.2% in October

Monthly recurring revenue

$184,320

Net new MRR of $10,780 this month. Expansion revenue reached a record $3.9k.

Revenue report
ARR$2.21M2.0× last year
Active subscriptions3,842+212 this month
Customer churn1.9%−0.3 pts vs Sep
ARPA$47.98+$1.12 vs Sep

MRR · last 12 months+90%

NovJanMarMayJulOct

MRR movement

New, expansion and churned MRR by month

New

$9.2k3.4%

Expansion

$3.9k8.3%

Churned

−$2.3k7.2%

Net new MRR

$10.8k7.8%

NewExpansionChurnNet new USD thousands

Plan distribution

Share of MRR by plan

  • Starter

    $19 / mo · 1,512 subs

    $28,728

    MRR

    15.6%

  • Pro

    $39 / mo · 1,684 subs

    $65,676

    MRR

    35.6%

  • Business

    $79 / mo · 560 subs

    $44,240

    MRR

    24%

  • Enterprise

    Custom · 86 subs

    $45,676

    MRR

    24.8%
Trials started412
Trial to paid24.6%
Upgrades41

41 Pro customers upgraded to Business this month (+$1.6k MRR).

Cohort retention

Share of customers still subscribed, by signup month

CohortCustomers Month 0Month 1Month 2Month 3Month 4Month 5Month 6Month 7
Mar 2026 412 100% 91% 84% 79% 75% 72% 70% 68%
Apr 2026 438 100% 90% 83% 78% 74% 71% 69%
May 2026 455 100% 92% 85% 80% 77% 74%
Jun 2026 471 100% 91% 86% 81% 78%
Jul 2026 498 100% 93% 87% 83%
Aug 2026 512 100% 92% 88%
Sep 2026 534 100% 94%
Oct 2026 286 100%
Lower Higher Avg. month-3 retention80.2%

Churn reasons

73 customers cancelled in October

Price too high23 customers31%

Missing features17 customers24%

Switched to a competitor13 customers18%

Low usage11 customers15%

Other9 customers12%

Monthly churn rate0.3 pts

Win-back offer recovered $1.4k MRR

18 cancelling customers accepted a 2-month discount.

Recent subscriptions

New, changed and cancelled plans this week

View all
PlanBilling SeatsStartedRenewsStatus
NT

Northwind Traders

ops@northwind.io

 Enterprise Annual $1,240 48 Oct 14, 2026 Oct 14, 2027 Active
LS

Lumen Studio

billing@lumen.co

 Business Monthly $79 5 Oct 13, 2026 Nov 13, 2026 Active
OL

Orbit Labs

hello@orbitlabs.in

 Pro Monthly $39 3 Oct 13, 2026 Oct 27, 2026 Trialing
CV

Casa Verde

admin@casaverde.br

 Business Annual $79 6 Oct 12, 2026 Oct 12, 2027 Upgraded
KD

Kumasi Dev

james@kumasi.dev

 Starter Monthly $19 1 Sep 12, 2026 Oct 12, 2026 Past due
RF

Ruta Foods

tomas@ruta.mx

 Pro Monthly $39 4 Apr 3, 2026 — Cancelled