Q4 launch plan — final review
3 messages · Priya Mehta, Daniel Kim and you
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Oct 14, 2026 · 09:51
Priya Mehta<priya@kovra.io>
to me, Daniel Kim
Hi Maya,
I've attached the final deck for Thursday's Q4 launch review. The big changes since last week:
- Launch date moves to Nov 3, so the holiday campaign lines up with the new Austin warehouse.
- Budget is now $84,000, split 60/40 between paid social and creator partnerships.
- Returning customers get an early-access landing page with a lime “members first” banner.
Could you add your comments by Wednesday evening? Happy to walk through it on a quick call before then.
Thanks, Priya
Looks great. One question on the budget split: does the 40% for creators include product seeding?
If not, we should hold back about $6,000 for samples.
Daniel
Yes, seeding is in there, about $6,000 of it. I'll break it out on slide 14 so it's easier to track.
Priya